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Product Update Video: Show What's New in 16 Seconds
This product update video template turns your release notes into a short what's new clip with a version badge and two to four new features. Add an optional screenshot in a phone frame, let AI write the copy for free, and render an 11 to 16 second MP4 in 9:16, 16:9 or 1:1.
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A Product Update Video in Three Beats
Release notes are long, and most users never read them. A product update video shows the same news in seconds. This template opens with a 3-second intro of your product name and a version badge, such as v2.4 or Spring release. Then two to four new features take 2.5 seconds each, every one with a short title of up to 28 characters and a detail line of up to 56. A 3-second outro closes the video with your product and an optional call to action, such as Update now. Two features make an 11-second video, and four make 16 seconds. Each feature arrives with a tick in your accent color, so viewers feel the progress. The pace is fixed, so you never set keyframes or fight a timeline.
Two Layouts for Your Product Update Video
Add one screenshot of the new screen, and the product update video shows it inside a phone frame that holds the stage, while the features take turns in one card beside it or below it. Leave the screenshot out, and the features stack up as a checklist, which suits backend changes, integrations and fixes that have no single screen to show. JPG, PNG and WebP files up to 10 MB work, from your uploads or from images you made with the AI image generator. The screenshot is cover-cropped to fill the phone screen, so use a vertical capture of a phone screen for the cleanest fit. A desktop screenshot works too, but keep the important part in the middle, because the sides are trimmed.
AI Writes the Product Update Video from Your Notes
Paste your changelog or release notes in the brief, and Write with AI fills the product name, the version, two to four features, the call to action and an accent color for free, within a daily limit. It is instructed to use only the features in your brief and never to invent numbers, so a claim such as twice as fast appears only when your notes say so. Each title starts with what the user gets, and each detail line explains it in plain words. Pick a dark or light theme to match your app. Check every line against the release before you publish, then edit freely. A short brief with one line per change gives the clearest result.
Free Frame Check, One Low Price
Before you spend credits, the free AI frame check renders four or five stills across the product update video and shortens any title or detail that would be cut off. It never changes your colors, theme, screenshot or the number of features. Because the animation is a pure function of time, the preview stills match the final MP4 frame for frame. The longest version is 16 seconds, so every render costs about 10 credits, the price of any render up to 20 seconds. Switch between 9:16, 16:9 and 1:1 without losing your copy, and render one file for each channel.
How to Make a Product Update Video in 3 Steps
- 1
Pick a frame and a screenshot
Choose 9:16 for Stories, Reels and Shorts, 16:9 for YouTube, websites and launch posts, or 1:1 for feeds. Add an optional screenshot from your uploads or AI images, or skip it for the checklist layout. Sign in first, because writing with AI and rendering both need a free account.
- 2
Write the product update video copy
Paste your release notes and press Write with AI. The product, version, features and call to action appear in the form for free, and the frame check previews the stills to confirm everything fits. Prefer to write it yourself? Type each field directly. Keep the version short, such as v3.0 or June update. The badge holds up to 16 characters.
- 3
Render the product update video
Pick a theme and an accent color, and render the MP4 for about 10 credits. If the release changes your plans, explain them with a pricing explainer video. The finished file stays in your history, ready to download again for the next channel. Add music in any editor after you download it, if you want sound.
Who Uses a Product Update Video?
SaaS and App Releases
Announce a new version to users on social media, in the changelog and in the release email. A product update video with a screenshot shows the new screen and tells users what changed. For a full tour of an app, use the app preview video maker instead.
Monthly What's New Posts
Turn the best changes of each month into one short clip, with the month as the version, such as May update. A regular product update video teaches your audience to expect news from you. Keep the same accent color every month, so the series looks consistent. Post it on the same day each month, so followers know when to look.
In-App and Website Announcements
Place the wide version on the product page or the help center, and the square version in a newsletter. The checklist layout explains several small fixes in one view. Put the call to action, such as Try it now, at the end. Short clips like this also work well at the top of a release email, where a static image used to sit.
Investor and Team Updates
Open a demo day, an all-hands meeting or an investor update with a clip of what shipped this quarter. The product update video keeps the list short and visual, so people remember it. Use the features of the release as they are, without claims you cannot back up.
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Announce Your Next Release
Paste your release notes, let AI write the features for free, check the frames, and render a product update video in vertical, wide or square format. See all AI video templates.
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