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Pricing Explainer Video: Plans, Perks and a Clear Pick
This pricing explainer video template shows two or three plans as animated cards, ticks in three perks for each, and then singles out the plan you recommend. Paste your prices, let AI write the perks for free, and render a 9.5 to 11.5 second MP4 in 9:16, 16:9 or 1:1.
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A Pricing Explainer Video That Points to One Plan
A pricing page asks people to compare columns. A pricing explainer video does the comparing for them. This template opens with a headline for 1 second, such as Pick the plan that fits. Then each plan card enters for 2 seconds while its three perks tick in one by one. When every card is on screen, the plan you choose steps forward and the others dim, so the eye goes straight to it. An optional badge of up to 16 characters, such as Most popular, sits on that card. The video ends on your call to action, such as Start free today. Two plans make a 9.5-second video, and three plans make 11.5 seconds. That is short enough to play in full before anyone scrolls away.
Prices Exactly as You Write Them
Each plan has a name of up to 16 characters, a price of up to 10 characters, an optional period of up to 12, and three perks of up to 28 characters each. The price appears exactly as you type it, with its currency sign, so $19, 29 EUR and Free all work, and the period can read /month, per seat or one-time. Perks are short, such as Unlimited projects or Priority support, so a viewer reads a card at a glance. In the 9:16 frame the cards stack as rows, and in 16:9 and 1:1 they stand side by side, like a real pricing table. No photos are needed: the cards, the type and your accent color carry the pricing explainer video.
AI Writes the Pricing Explainer Video, Never the Prices
Paste your plans and prices in the brief, and Write with AI fills the headline, plan names, perks, the highlighted plan, the badge, the call to action and an accent color for free, within a daily limit. It is instructed to use only the prices in your brief and never to invent one, because a wrong price in an ad is worse than no ad. Each perk is written as two to four words without a trailing period. Pick a dark or light theme to match your site, then check every price against your real pricing before you render. When the plans change, edit the numbers and render a new version. A brief with one line per plan, such as Pro, $19 per month, and its main perks, gives the cleanest draft.
Free Frame Check and a Fixed Price
Before you spend credits, the free AI frame check renders four stills across the pricing explainer video and shortens any headline, name or perk that would be cut off. It never changes your colors, theme or the number of plans. Because the animation is a pure function of time, the preview stills match the final MP4 frame for frame. Every version lasts at most 11.5 seconds, so a render always costs about 10 credits, the price of any render up to 20 seconds. You can switch between 9:16, 16:9 and 1:1 without losing your copy, and render one file for each channel.
How to Make a Pricing Explainer Video in 3 Steps
- 1
Pick a frame for the plan cards
Choose 9:16 for Stories, Reels and Shorts, where the cards stack as rows, or 16:9 and 1:1, where they stand side by side. No photos are needed. Sign in first, because writing with AI and rendering both need a free account.
- 2
Add your prices to the pricing explainer video
Paste your plans with their prices and press Write with AI. The headline, names, perks, badge and call to action appear in the form for free, and the frame check previews four stills to confirm everything fits. Prefer to type it yourself? Fill each plan directly and set the plan to highlight, 1 for the first.
- 3
Render the pricing explainer MP4
Pick a theme and an accent color, check each price once more, and render the MP4 for about 10 credits. Announce what changed in the release with a product update video. The finished file stays in your history, so you can edit the prices and render again. Render one file per frame if you post on several channels.
Where Does a Pricing Explainer Video Help?
SaaS and Subscription Plans
Show Free, Pro and Team side by side and point to the plan most customers should pick. Place the wide version near the pricing table on your site, and post the vertical version when you change your plans. A pricing explainer video answers the question of how much before people have to ask.
Ads and Social Posts
Close a paid ad with the price, so viewers who click already know what to expect. Pair it with a longer spot from the AI video ad generator. Keep the headline to a promise, such as Start free, upgrade later. A light theme suits brands with a white website.
Courses, Coaching and Memberships
Compare a basic course, a course with coaching and a full membership, with the perks of each tier. The highlighted plan steers people to the offer you want to sell most. Use one-time or /month in the period field so the terms are clear. A badge such as Best value on the middle tier makes the choice easy.
Agencies and Service Packages
Turn the Starter, Growth and Premium packages of your agency into a short pricing explainer video for proposals and sales calls. To compare your offer with an alternative on each point, use the comparison video maker. Keep the perks to what each package really includes.
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Pricing Explainer Video FAQ
Explain Your Pricing in Seconds
Paste your plans and prices, let AI write the perks for free, check the frames, and render a pricing explainer video in vertical, wide or square format. See all AI video templates.
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